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Early last year, TACTIC won a vigorous pitch to secure the branding of a new Hindi general entertainment TV channel called REAL. It's smart, fresh, distinctive and tailor-made for urban oriented 'Neo Indians'. Yesterday REAL rolled out across all cable systems in India, reaching more than 30 million homes.

Established in April 2008, Real Global Broadcasting Pvt. Ltd. is a 50:50 broadcasting entertainment network between Alva Brothers Entertainment and Turner International. The network leverages on the distinct expertise and best practices of the two partners.

Sunil Lulla, Director, Real Global Broadcasting, said “We called for a pitch from various creative firms from across continents and finally decided on TACTIC Creative Services, Australia. The reason is that they understood the brand values and came up with creative solutions that resonate with REAL and its positioning. TACTIC and its highly motivated creative team have done a commendable job, liaising with teams across in Hong Kong and in Mumbai. They ‘got the brand’ and have effectively captured its spirit in the branding. I'd like to congratulate TACTIC on a super branding design and we wish TACTIC great success".

From firebreathers to choreographers and an exploding water prop in between, we delivered over 1000 elements and worked with over 100 cast to create a series of stunning channel IDs and an extensive on-air graphics package. Click on the links below to see some of REAL's new channel IDs and more REAL work on the link above (REAL REEL).

Click here to see Tactic's Summer Reel
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